Teatro Viirus

Viirus Theatre needed a website that could carry artistic identity without slowing down the core ritual: decide, orient, and act. We redesigned the flow so each page behaves like theatre signage: clear entry, clear sequence, clear exit to ticketing. The result is a calmer audience journey under time pressure and a publishing structure the team can actually maintain.

Snapshot

• Site: Helsinki theatre context with mobile-heavy pre-show traffic and bilingual expectations.
• Condition: Limited attention windows, frequent program changes, and mixed connection quality in transit.
• Ritual: Check what is on tonight, confirm time, and move toward tickets in one pass.
• Material: Speed, information hierarchy, and editorial sustainability under production deadlines.

Timeline highlights

• Dish: A theatre web experience that balances mood with immediate action.
• Ingredients: Program archive, production visuals, editorial needs, and audience intent signals.
• Heat: Launch cycles tied to performances and late schedule adjustments.
• Taste test: Task-based walkthroughs (Tonight -> Production -> Ticket) plus event tracking for CTA progression.

Scope summary

• Analytics signals: top paths clustered around program and ticket intent; instrumentation gaps closed.
• Research signals: audience and staff feedback pointed to confusion in time/date scanning.
• Performance signals: lightweight template targets introduced for hero and schedule pages.
• Accessibility signals: keyboard path and heading order repaired on key performance pages.

Suggested angles

• Artifact: IA map showing foyer-style wayfinding from arrival to action.
• Artifact: Mobile-first wireframes for Tonight and Production pathways.
• Artifact: Release checklist combining CWV, accessibility, and editorial readiness.
• Leftover: Next iteration should test language-specific labels and compare completion by locale.