Conversion Rate Optimization UX

Conversion Rate Optimization Through UX and Interaction Design

I help teams improve conversion by redesigning key moments in user flows where people hesitate, drop, or abandon tasks.

How I Help

Audit funnel steps and identify UX friction by intent stage.
Redesign decision points, forms, and calls-to-action for better completion quality.
Define experiment hypotheses and measurable success criteria.
Support rollout and iteration loops based on behavior changes.

Clear optimization example from a live website relaunch: measurable performance, accessibility, and usability improvements.

Lighthouse performance improved from 62 to 99 (mobile test setup).
Largest Contentful Paint improved from 8.8s to 2.0s.
Total Blocking Time improved from 130ms to 40ms.
Accessibility and interaction upgrades were documented alongside performance changes.

Conversion-sensitive purchase and account management flows where clear sequencing and trust signals were critical.

Behavior-change prompts tested in real shopping flows to improve decision quality at key moments.

User research and iterative product shaping to improve actionability and long-term engagement.

No. It applies to any high-intent flow, including onboarding, lead generation, feature activation, and account actions.

I define baseline metrics, track behavior changes by step, and evaluate outcomes against clear success criteria.

Yes. I can help define experiments and interpret results so teams can scale what works.