轉去專案

派爾努藝術週

愛沙尼亞派爾努个一年一度藝術節,串聯新潮摎傳統藝術,涵蓋國際演出、藝廊導覽、藝術市集摎展出。

Intent

Help people discover contemporary art through a city-wide experience that feels open, navigable, and easy to join.

Reviewed June 20, 2026

Interaction design and product management

A current-state review of 派爾努藝術週, separated into the experience decision and the product decision.

Interaction Design

Current assessment

Dates, times, venues, prices, and event names form a predictable programme that is easy to scan. The current site behaves partly like an archive without clearly distinguishing past activity from actionable events.

Next interaction-design decision

Show the edition and event status prominently, default to upcoming events, and add date, venue, type, price, accessibility, and calendar controls.

Product Management

Product job

Aggregate a temporary cultural programme and help visitors decide what to attend during a limited event period.

North-star metric

Programme attendance attributable to digital discovery rather than undifferentiated website traffic.

Next product-management decision

Build the annual lifecycle into the product: pre-release waitlist, personal schedule, post-event feedback, archive state, and early registration for the next edition.

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線上網站kunstinadal.ee

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Project delivery notes

專案年份: 2021

Pärnu Art Week needed event communication that works under real deadlines. The digital experience prioritizes schedule clarity, fast content updates, and mobile-friendly navigation for visitors on the move. The result is a festival platform that supports both audience action and brand credibility.

快照

  • Category focus: Culture
  • Primary value to visitors: fast understanding, clear next steps, and a stronger reason to engage.
  • Commercial/organizational value: stronger trust, better conversion from interest to action, and a reusable content foundation.
  • Core workstream: Brand storytelling and audience engagement
  • Core workstream: Program/content communication and campaign support
  • Core workstream: Conversion pathways for participation, attendance, or inquiries

時間軸亮點

  • Strategy and message positioning aligned with audience intent.
  • Core website structure and conversion pathways implemented.
  • Launch and iterative optimization based on stakeholder feedback.
  • Ongoing stewardship to sustain visibility and performance.

範圍摘要

  • Narrative-led UX and responsive web implementation
  • Editorial structure for updates, launches, and announcements
  • Performance and discoverability foundations for audience growth

挑戰

  • Balancing expressive brand voice with practical user needs
  • Keeping communication coherent across evolving programs
  • Maintaining quality under real publishing and deadline pressure

機會

  • Expand campaign landing pages to grow conversion from interest to action
  • Strengthen recurring audience engagement between major announcements
  • Increase collaboration value through dedicated partner narratives

建議角度

  • How design and storytelling improve cultural audience conversion
  • Building digital continuity for programs that never stand still
  • Turning a project site into a long-term brand asset