Conversion Rate Optimization UX
Conversion Rate Optimization Through UX and Interaction Design
I help teams improve conversion by redesigning key moments in user flows where people hesitate, drop, or abandon tasks.
How I Help
- Audit funnel steps and identify UX friction by intent stage.
- Redesign decision points, forms, and calls-to-action for better completion quality.
- Define experiment hypotheses and measurable success criteria.
- Support rollout and iteration loops based on behavior changes.
Relevant Proof
WiFi.ee Purchase and Account Journey
Cross-platform telecom and eSIM work where product selection, activation, account management, and trust signals had to stay clear across web and mobile.
- Mapped high-intent purchase and activation steps across multiple surfaces.
- Clarified product choice, account actions, and lifecycle touchpoints.
- Balanced conversion needs with implementation constraints and ongoing product support.
Short AI Video Story Concepts
These story and script seeds can become short AI-generated videos that explain what the service does, why it matters, and how HAAM delivers it.
The Moment of Hesitation
Story: A high-intent visitor reaches a form, checkout, or signup step and hesitates. The video freezes the moment, reveals friction, then replays the flow with clearer decisions.
Script: Open on the customer problem, cut to the confusing or high-risk moment, then show HAAM mapping the journey, applying practical UX changes, and ending on a clearer measurable outcome.
Production note: Position CRO as behavior-focused UX improvement, not random button tweaking.
Before / During / After
Story: Start with the current experience as a messy storyboard, move into a focused working session, and finish with a concise set of improvements ready for review or implementation.
Script: Scene one: friction and uncertainty. Scene two: HAAM turns evidence, constraints, and design judgment into a plan. Scene three: the service outcome is shown as a simpler flow, stronger signals, and a clear next step.
Production note: Use this as a reusable 20-30 second explainer format for social, proposals, and service-page videos.
Related Work
WiFi.ee
Conversion-sensitive purchase and account management flows where clear sequencing and trust signals were critical.
Green Filter Chrome Extension
Behavior-change prompts tested in real shopping flows to improve decision quality at key moments.
Green Filter App
User research and iterative product shaping to improve actionability and long-term engagement.
FAQ
Is CRO UX only for ecommerce?
No. It applies to any high-intent flow, including onboarding, lead generation, feature activation, and account actions.
How do you measure conversion improvements?
I define baseline metrics, track behavior changes by step, and evaluate outcomes against clear success criteria.
Do you support A/B testing?
Yes. I can help define experiments and interpret results so teams can scale what works.