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フィンランドの100のモノ
100の象徴的なモノを通して、フィンランドの歴史とアイデンティティを紹介する文化プロジェクト。
culturehistoryarchivemuseumfinlandstorytelling
スワイプスワイプ
ライブサイト100objects.fi
このプロジェクトの代表的な画面とレイアウト：
スクリーンショット
ケーススタディ
実施年: 2018100 Objects from Finland turns heritage content into a compelling digital journey. Visitors can quickly browse, dive deeper, and share stories worth remembering. For the organization, the platform supports campaigns, education, and long-term cultural visibility without sacrificing editorial quality.
概要
- Category focus: Culture
- Primary value to visitors: fast understanding, clear next steps, and a stronger reason to engage.
- Commercial/organizational value: stronger trust, better conversion from interest to action, and a reusable content foundation.
- Core workstream: Brand storytelling and audience engagement
- Core workstream: Program/content communication and campaign support
- Core workstream: Conversion pathways for participation, attendance, or inquiries
タイムライン
- Strategy and message positioning aligned with audience intent.
- Core website structure and conversion pathways implemented.
- Launch and iterative optimization based on stakeholder feedback.
- Ongoing stewardship to sustain visibility and performance.
スコープ概要
- Narrative-led UX and responsive web implementation
- Editorial structure for updates, launches, and announcements
- Performance and discoverability foundations for audience growth
課題
- Balancing expressive brand voice with practical user needs
- Keeping communication coherent across evolving programs
- Maintaining quality under real publishing and deadline pressure
可能性
- Expand campaign landing pages to grow conversion from interest to action
- Strengthen recurring audience engagement between major announcements
- Increase collaboration value through dedicated partner narratives
提案観点
- How design and storytelling improve cultural audience conversion
- Building digital continuity for programs that never stand still
- Turning a project site into a long-term brand asset