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パルヌ・アート・ウィーク
エストニア・パルヌで開催される、現代表現と地域文化をつなぐ年次アートイベント。
festivalarteventsestoniacommunityculturestorytelling
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ライブサイトkunstinadal.ee
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ケーススタディ
実施年: 2021Pärnu Art Week needed event communication that works under real deadlines. The digital experience prioritizes schedule clarity, fast content updates, and mobile-friendly navigation for visitors on the move. The result is a festival platform that supports both audience action and brand credibility.
概要
- Category focus: Culture
- Primary value to visitors: fast understanding, clear next steps, and a stronger reason to engage.
- Commercial/organizational value: stronger trust, better conversion from interest to action, and a reusable content foundation.
- Core workstream: Brand storytelling and audience engagement
- Core workstream: Program/content communication and campaign support
- Core workstream: Conversion pathways for participation, attendance, or inquiries
タイムライン
- Strategy and message positioning aligned with audience intent.
- Core website structure and conversion pathways implemented.
- Launch and iterative optimization based on stakeholder feedback.
- Ongoing stewardship to sustain visibility and performance.
スコープ概要
- Narrative-led UX and responsive web implementation
- Editorial structure for updates, launches, and announcements
- Performance and discoverability foundations for audience growth
課題
- Balancing expressive brand voice with practical user needs
- Keeping communication coherent across evolving programs
- Maintaining quality under real publishing and deadline pressure
可能性
- Expand campaign landing pages to grow conversion from interest to action
- Strengthen recurring audience engagement between major announcements
- Increase collaboration value through dedicated partner narratives
提案観点
- How design and storytelling improve cultural audience conversion
- Building digital continuity for programs that never stand still
- Turning a project site into a long-term brand asset