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TEDx 상투메

제가 공동 주최한 TEDx로, 웹 구축·프로그램 설계·국내 첫 본격 라이브 스트리밍을 진행했습니다.

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스와이프스와이프
라이브 웹사이트tedxsaotome.com

이 프로젝트의 주요 화면과 레이아웃:

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케이스 스터디

프로젝트 연도: 2016

TEDxSãoTomé started because São Tomé and Príncipe is still widely unknown and needed a platform to elevate local specialists in science, arts, and other fields while also welcoming foreign talent. After attending TEDxTransmedia in Rome, I called my friend Katya Aragão and said, "Let's do it." We built the site and program to turn that intention into a recurring public stage that connects local and international voices.

요약

  • Site: São Tomé and Príncipe cultural-event context with social-first traffic bursts.
  • Condition: Short campaign windows, mixed device quality, and multilingual audience needs.
  • Ritual: Verify program, decide to attend, and share with community.
  • Material: Sponsor constraints, rapid updates, and mobile-first communication.

타임라인 하이라이트

  • Dish: A stage-ready event website that carries presence and clarity.
  • Ingredients: Speaker stories, event archive, sponsor obligations, and campaign channels.
  • Heat: Countdown deadlines and moving details close to launch day.
  • Taste test: Landing-flow reviews plus campaign event tracking for speaker/profile/schedule engagement.

범위 요약

  • Analytics signals: baseline was fragmented; event instrumentation added for join-intent and schedule interactions.
  • Research signals: users wanted clearer speaker context before committing to attend.
  • Performance signals: heavy visual assets converted to lighter poster-first media strategy.
  • Accessibility signals: contrast and alt-text coverage improved for core event pages.

과제

  • Reframed homepage into a clear invitation arc from meaning -> people -> logistics.
  • Modularized speaker and schedule blocks for faster non-technical publishing.
  • Consolidated sponsor visibility without disrupting the primary attendance flow.
  • Tuned pacing so tone remains cinematic but task completion stays immediate.

기회

  • Receipt: Source-tagged campaign traffic can now be tied to join-intent interactions.
  • Receipt: Schedule and speaker engagement metrics support content prioritization by edition.
  • Receipt: Accessibility checks now protect readability in bright-light, mobile-first contexts.
  • If multi-year baselines remain partial, keep instrumentation stable across at least two future editions.

제안 관점

  • Artifact: Event funnel diagram from discovery to attendance intent.
  • Artifact: Component set for speaker cards, agenda modules, and sponsor blocks.
  • Artifact: Launch-week checklist for content, QA, and measurement.
  • Leftover: Next iteration should compare schedule-first vs speaker-first hero sequencing.