# HAAM public microsite context HAAM is the public microsite for Kris Haamer / Haamer Ventures OÜ, covering accessible, performant AI-powered web experiences with a focus on clarity, speed, and measurable outcomes. ## Public pages - [Case studies home](https://www.haam.co/): Main HAAM project portfolio and case-study entry point. - [English home](https://www.haam.co/en): English localized landing page. - [Estonian home](https://www.haam.co/et): Estonian localized landing page. - [Finnish home](https://www.haam.co/fi): Finnish localized landing page. - [English about](https://www.haam.co/en/about): About HAAM, Kris Haamer, Haamer Ventures OÜ, and HAAM design convictions about speed, UX as the product, clarity, accessibility, systems, and taste. - [English data explainer](https://www.haam.co/en/data): HAAM's definition of data as quantitative and qualitative product evidence, with guidance on interpretation, privacy, measurement, and turning signals into design changes. - [Estonian data explainer](https://www.haam.co/et/andmed): Estonian localized data explainer. - [Finnish data explainer](https://www.haam.co/fi/data): Finnish localized data explainer. - [Africa regional edition](https://www.haam.co/en/africa): Project edition covering São Tomé and Príncipe and Nile Basin work. - [Southern Europe regional edition](https://www.haam.co/en/southern-europe): Project edition covering Lisbon film programming, creative identity, hospitality, and place-based work. - [África Mostra-se case study](https://www.haam.co/en/case-studies/africa-mostra-se): Narrative selection, film programming, director liaison, and public coaching in Lisbon. - [Film edition](https://www.haam.co/en/film): Narrative and cinematic HAAM work including África Mostra-se, Mina Kia, 壓力很大, Love Survives, Impromptu, Elsa Figueira, Siete Colores, and TEDx São Tomé. - [Lab edition](https://www.haam.co/en/lab): Hackathons and experiments with honest status labels, including Plantship, Palgo, Food Zebra, Texture Bear, Chicken Theatre, and Together Online. - [Products](https://www.haam.co/en/products): Things Kris keeps running on haam.co: Client Desk, BI, Product Studio, Compass, Consistency, Air, Speaking, and Swimmable Cities. Each has its own address and a case study; sign-in uses the same account. - [Client Desk case study](https://www.haam.co/en/case-studies/client-desk): Supervised client service that cites an approved corpus, refuses unsafe requests, and hands the rest to Kris with context. - [HAAM BI case study](https://www.haam.co/en/case-studies/haam-bi): Local-first owner cashflow dashboard; the public host shows a synthetic Northwind demo. - [Product Studio case study](https://www.haam.co/en/case-studies/product-studio): Vessel 01 showcase with four PBR skins, shareable URL state, and PNG export. - [Compass case study](https://www.haam.co/en/case-studies/compass): General-fitness prototype that decides today’s session from a check-in; web host uses demo data. - [Consistency case study](https://www.haam.co/en/case-studies/consistency): Routine companion where Health may suggest and the person confirms; iPhone and web do not sync. - [Air case study](https://www.haam.co/en/case-studies/air): Personal Atmotube PM2.5 hours joined to CAMS city background. - [Speaking case study](https://www.haam.co/en/case-studies/speaking): Personal CFP desk that will not send a pack without approval. - [Swimmable Cities case study](https://www.haam.co/en/case-studies/swimmable-cities): Map prototype with official EU 2025 baselines; not a live swimming advisory. - [Mina Kia case study](https://www.haam.co/en/case-studies/mina-kia): São Tomé narrative film with locked cut, poster art, and production stills. - [壓力很大 case study](https://www.haam.co/en/case-studies/jali-hen-da): Tainan dance film from NCKU — 落葉也有未來 across forest, school, and comedy cuts. - [Love Survives case study](https://www.haam.co/en/case-studies/love-survives): Tainan futuristic short romance from NCKU about love outlasting COVID-era distance. - [Impromptu case study](https://www.haam.co/en/case-studies/impromptu): Tainan dance and violin improvisation cut. - [Asia regional edition](https://www.haam.co/en/asia): Project edition covering Green Filter, a Taiwan-developed financial AI and sustainable-commerce system spanning a web app, Chrome extension, and the Ziran Taiwan research touchpoint, plus Tainan film work from NCKU. - [Latin America regional edition](https://www.haam.co/en/latin-america): Permanent regional page prepared for future published work. - [Research skill](https://www.haam.co/en/skills/research): HAAM's approach to decision-focused product research and synthesis. - [Interaction skill](https://www.haam.co/en/skills/interaction): HAAM's approach to flows, prototypes, accessibility, and complete product states. - [Automation skill](https://www.haam.co/en/skills/automation): HAAM's approach to trustworthy human-centered workflow automation. - [Growth skill](https://www.haam.co/en/skills/growth): HAAM's approach to focused product experiments and compounding learning. - [Testing skill](https://www.haam.co/en/skills/testing): HAAM's approach to usability, accessibility, prototype, and product testing. - [Design thinking skill](https://www.haam.co/en/skills/design-thinking): HAAM's approach to human-centered problem framing, prototyping, and testing for better products. - [Security skill](https://www.haam.co/en/skills/security): HAAM's approach to product threat modeling, practical safeguards, verification, and incident readiness. - [Partnership skill](https://www.haam.co/en/skills/partnership): HAAM's approach to embedded product partnership, shared decisions, hands-on delivery, and stronger internal capability. - [English case studies](https://www.haam.co/en/case-studies): Index of public HAAM case studies. - [Estonian case studies](https://www.haam.co/et/tood): Estonian localized case studies index. - [Finnish case studies](https://www.haam.co/fi/tyot): Finnish localized case studies index. - [English Viirus case study](https://www.haam.co/en/case-studies/viirus): Viirus Theatre case study detail page. - [English Repsal Busholmen case study](https://www.haam.co/en/case-studies/repsal-busholmen): Rehearsal-space service case study detail page. - [English 100 Objects from Finland case study](https://www.haam.co/en/case-studies/100-objects-from-finland): 100 Objects from Finland case study detail page. - [English Life in Finland case study](https://www.haam.co/en/case-studies/life-in-finland): Multilingual cultural collection case study detail page. - [English Estonian Academy of Arts case study](https://www.haam.co/en/case-studies/estonian-academy-of-arts): Higher-education platform case study detail page. - [English Narva Art Residency case study](https://www.haam.co/en/case-studies/narva-art-residency): Artist-residency platform case study detail page. - [English World Cleanup Day case study](https://www.haam.co/en/case-studies/world-cleanup-day): Global volunteer movement case study detail page. - [English start](https://www.haam.co/en/start): Contact and project-starting page. - [Estonian start](https://www.haam.co/et/alusta): Estonian localized start page. - [Finnish start](https://www.haam.co/fi/aloita): Finnish localized start page. - [Sitemap](https://www.haam.co/sitemap.xml): XML sitemap for the public microsite. - [LLM summary](https://www.haam.co/llms.txt): Shorter machine-readable summary. ## Public information architecture The current public surface is limited to: - / - /about - /data - /africa - /southern-europe - /asia - /latin-america - /skills/research - /skills/interaction - /skills/automation - /skills/growth - /skills/testing - /skills/design-thinking - /skills/security - /skills/partnership - /case-studies - /case-studies/viirus - /case-studies/repsal-busholmen - /case-studies/100-objects-from-finland - /case-studies/life-in-finland - /case-studies/estonian-academy-of-arts - /case-studies/narva-art-residency - /case-studies/world-cleanup-day - /case-studies/africa-mostra-se - /case-studies/mina-kia - /case-studies/jali-hen-da - /case-studies/love-survives - /case-studies/impromptu - /film - /lab - /products - /case-studies/client-desk - /case-studies/haam-bi - /case-studies/product-studio - /case-studies/compass - /case-studies/consistency - /case-studies/air - /case-studies/speaking - /case-studies/swimmable-cities - /start - English, Estonian, Finnish, Swedish, Danish, and Norwegian localized variants of those pages ## Data-driven interaction design HAAM treats data as evidence left behind by reality, not as dashboards alone. Useful product evidence combines quantitative signals such as timings, rates, paths, errors, and retention with qualitative signals such as interviews, support questions, expectations, hesitation, and observed behaviour. Data still requires interpretation and judgement. Measurement should begin with a decision, collect only the minimum useful evidence, respect privacy, and lead to a clearer next action. ## Regional editions The regional pages use project names, summaries, intents, and locations sourced from the Raw Drafts project archive. - Africa includes Segredos da Floresta, TEDx São Tomé, Elsa Figueira, Mina Kia, and Nile Journeys. - Southern Europe includes África Mostra-se, Cindy Baptista, and Le Tre Meraviglie. - Asia includes Green Filter (綠濾), combining the Green Filter web app, Chrome extension, and Ziran Taiwan into one research-led project. - Latin America is published as an empty regional shell until matching project work is added to Raw Drafts. - Lab is the curated home for hackathons and experiments (Plantship, Palgo, Food Zebra, Texture Bear, Chicken Theatre, Together Online), with honest status labels. ## Convictions The about page includes HAAM's opinionated design convictions, including being obsessed with speed and treating UX as the product. ## Case studies - [Viirus Theatre case study](https://www.haam.co/en/case-studies/viirus): A HAAM case study about rebuilding a theatre website around performance, accessibility, predictable navigation, search and discovery, calendar and ticket interactions, privacy, and sustainability. - [Repsal Busholmen case study](https://www.haam.co/en/case-studies/repsal-busholmen): A HAAM case study about turning rehearsal-room details, availability, terms, booking data, and coordinator decisions into one usable service journey. - [100 Objects from Finland case study](https://www.haam.co/en/case-studies/100-objects-from-finland): A HAAM case study about turning one hundred years of Finnish history into a multilingual digital exhibition. The experience presents one object for each year of independence, supports fifteen languages, and connects a timeline-based exhibition with the geographic Life in Finland companion experience. - [Life in Finland case study](https://www.haam.co/en/case-studies/life-in-finland): A HAAM case study about making national history tangible through ordinary objects, multilingual content, collection discovery, and long-term digital stewardship. - [Estonian Academy of Arts case study](https://www.haam.co/en/case-studies/estonian-academy-of-arts): A HAAM case study about organising admissions, curricula, study services, research, events, and distributed publishing into a maintainable institutional platform. - [Narva Art Residency case study](https://www.haam.co/en/case-studies/narva-art-residency): A HAAM case study about supporting applicants, artists, local audiences, educators, visitors, open calls, programmes, and archives from one multilingual cultural platform. - [World Cleanup Day case study](https://www.haam.co/en/case-studies/world-cleanup-day): A HAAM case study about the 2018 campaign and live event website, seasonal hosting for one shared global date, and an invitation generator that supported locally organised recruitment through regionally relevant messaging channels and practical fallbacks. ## Exclusions Everything else is private, draft, lab, or full-site material and should not be treated as public launch content.