轉去專案

Viirus 劇院

芬蘭个瑞典語劇院,致力佇當代表演藝術,推出親像《AF KLINT》kap《1984》等作品,用嶄新个視角呈現當代世界。

Intent

Bring audiences closer to theatre by making performances easier to discover, understand, and attend.

Reviewed June 20, 2026

Interaction design and product management

A current-state review of Viirus 劇院, separated into the experience decision and the product decision.

Interaction Design

Current assessment

Repertoire, dates, tickets, languages, search, read-aloud support, subtitles, directions, and contact details form one of the strongest service experiences in the portfolio. External ticketing can still interrupt continuity.

Next interaction-design decision

Keep the selected date and ticket action persistent while visitors read production details, and provide a clear return path from external ticketing.

Product Management

Product job

Help audiences discover and attend performances while giving theatre staff a sustainable repertoire-publishing system.

North-star metric

Paid seat occupancy, supported by repeat attendance and first-time audience conversion.

Next product-management decision

Connect website behaviour, ticket sales, production capacity, and audience history so underperforming dates can trigger targeted campaigns.

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線上網站viirus.fi

看覓本專案个部分頁面kap版面:

螢幕截圖

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Project delivery notes

專案年份: 2020

Viirus Theatre needed a website that could carry artistic identity without slowing down the core ritual: decide, orient, and act. We redesigned the flow so each page behaves like theatre signage: clear entry, clear sequence, clear exit to ticketing. The result is a calmer audience journey under time pressure and a publishing structure the team can actually maintain.

快照

  • Site: Helsinki theatre context with mobile-heavy pre-show traffic and bilingual expectations.
  • Condition: Limited attention windows, frequent program changes, and mixed connection quality in transit.
  • Ritual: Check what is on tonight, confirm time, and move toward tickets in one pass.
  • Material: Speed, information hierarchy, and editorial sustainability under production deadlines.

時間軸亮點

  • Dish: A theatre web experience that balances mood with immediate action.
  • Ingredients: Program archive, production visuals, editorial needs, and audience intent signals.
  • Heat: Launch cycles tied to performances and late schedule adjustments.
  • Taste test: Task-based walkthroughs (Tonight -> Production -> Ticket) plus event tracking for CTA progression.

範圍摘要

  • Analytics signals: top paths clustered around program and ticket intent; instrumentation gaps closed.
  • Research signals: audience and staff feedback pointed to confusion in time/date scanning.
  • Performance signals: lightweight template targets introduced for hero and schedule pages.
  • Accessibility signals: keyboard path and heading order repaired on key performance pages.

挑戰

  • Rebuilt IA around "Tonight", "Calendar", and "Archive" to remove navigation hesitation.
  • Tightened schedule typography and spacing so date/time blocks scan in seconds.
  • Reduced decorative motion to keep interaction stable on mobile and low-power devices.
  • Elevated ticket actions in context rather than burying them at page end.

機會

  • Receipt: Ticket CTA progression can now be measured by page template.
  • Receipt: Scroll-depth and outbound tracking provide decision-ready evidence for iteration.
  • Receipt: Accessibility checks are now part of release rhythm, not post-launch cleanup.
  • If baseline conversion history is incomplete, continue instrumentation for one full season and compare by production type.

建議角度

  • Artifact: IA map showing foyer-style wayfinding from arrival to action.
  • Artifact: Mobile-first wireframes for Tonight and Production pathways.
  • Artifact: Release checklist combining CWV, accessibility, and editorial readiness.
  • Leftover: Next iteration should test language-specific labels and compare completion by locale.