Data-Driven Design
Data-Driven Design for Products That Need Real Outcomes
I am Kris Haamer, founder of HAAM. I help teams turn research and analytics into better user experiences, clearer product decisions, and measurable business impact.
How I Work
- Translate business goals into measurable UX and product metrics.
- Map user journeys and define where evidence should inform design choices.
- Use research plus analytics to prioritize what to ship first.
- Track behavior after launch and iterate based on real usage signals.
Related Work and Proof
Green Filter App
Grounded in thesis research with 700 students across 10 universities. Combined user evidence with behavior insights to shape sustainable decision support patterns.
WiFi.ee
Designed a web and mobile journey for buying, activating, and managing data plans with a focus on reducing friction across the full customer lifecycle.
Green Filter Chrome Extension
Prototyped in-context sustainability prompts and tested interaction clarity in real browsing moments to validate which signals help users act.
Ziran Taiwan
Structured product communication and content hierarchy around user comprehension and practical decision-making.
Short AI Video Story Concepts
These story and script seeds can become short AI-generated videos that explain how data-driven design turns evidence into better product decisions.
The Evidence Trail
Story: A team follows scattered clues from interviews, analytics, and support tickets until the signals converge into one clear product decision.
Script: Open on dashboards and sticky notes competing for attention. HAAM connects the evidence to user intent, ranks opportunities, and turns the strongest signal into a cleaner flow with a measurable outcome.
Production note: Use quick cuts between data sources, then slow down when the decision becomes obvious.
From Guesswork to Feedback Loop
Story: A redesign starts as opinion-heavy debate, then becomes a repeatable cycle of hypothesis, prototype, measurement, and iteration.
Script: Scene one: everyone points at a different solution. Scene two: HAAM defines what success means. Scene three: the team ships a focused improvement and watches real behavior guide the next move.
Production note: Frame this as a 20-30 second explainer for founders and product teams that need confidence before investing in bigger changes.
FAQ: Data-Driven Design Expertise
What does data-driven design mean in your process?
I combine user research, behavior analytics, and product metrics to make design decisions that are testable, measurable, and tied to business outcomes.
Do you work with both qualitative and quantitative data?
Yes. I use interviews, usability testing, and field observation together with funnel analysis, event tracking, and conversion metrics.
What results can clients expect from data-driven design work?
Clients typically gain clearer user flows, stronger engagement signals, better conversion paths, and a repeatable process for continuous design improvement.
Work With Me
If you need a data-driven design partner for product strategy, UX, and delivery, I can help.