TEDxSãoTomé
Evento TEDx que co-organizei em São Tomé, onde projetei e construí o site, ajudei a definir a programação e produzi a primeira transmissão ao vivo do país depois da chegada do cabo submarino, conectando públicos locais e globais em tempo real.
Por que
O TEDxSãoTomé começou porque São Tomé era pouco conhecido internacionalmente e precisava de um palco para especialistas locais em ciência, artes e outras áreas, ao mesmo tempo em que atraía talento estrangeiro. Depois de ver o TEDxTransmedia em Roma, liguei para a minha amiga Katya Aragão e disse: "Vamos fazer isto!"
Veja telas e layouts selecionados deste projeto:
Capturas de tela
Case study
Project year: 2016TEDxSãoTomé started because São Tomé and Príncipe is still widely unknown and needed a platform to elevate local specialists in science, arts, and other fields while also welcoming foreign talent. After attending TEDxTransmedia in Rome, I called my friend Katya Aragão and said, "Let's do it." We built the site and program to turn that intention into a recurring public stage that connects local and international voices.
Snapshot
- Site: São Tomé and Príncipe cultural-event context with social-first traffic bursts.
- Condition: Short campaign windows, mixed device quality, and multilingual audience needs.
- Ritual: Verify program, decide to attend, and share with community.
- Material: Sponsor constraints, rapid updates, and mobile-first communication.
Timeline highlights
- Dish: A stage-ready event website that carries presence and clarity.
- Ingredients: Speaker stories, event archive, sponsor obligations, and campaign channels.
- Heat: Countdown deadlines and moving details close to launch day.
- Taste test: Landing-flow reviews plus campaign event tracking for speaker/profile/schedule engagement.
Scope summary
- Analytics signals: baseline was fragmented; event instrumentation added for join-intent and schedule interactions.
- Research signals: users wanted clearer speaker context before committing to attend.
- Performance signals: heavy visual assets converted to lighter poster-first media strategy.
- Accessibility signals: contrast and alt-text coverage improved for core event pages.
Challenges
- Reframed homepage into a clear invitation arc from meaning -> people -> logistics.
- Modularized speaker and schedule blocks for faster non-technical publishing.
- Consolidated sponsor visibility without disrupting the primary attendance flow.
- Tuned pacing so tone remains cinematic but task completion stays immediate.
Opportunities
- Receipt: Source-tagged campaign traffic can now be tied to join-intent interactions.
- Receipt: Schedule and speaker engagement metrics support content prioritization by edition.
- Receipt: Accessibility checks now protect readability in bright-light, mobile-first contexts.
- If multi-year baselines remain partial, keep instrumentation stable across at least two future editions.
Suggested angles
- Artifact: Event funnel diagram from discovery to attendance intent.
- Artifact: Component set for speaker cards, agenda modules, and sponsor blocks.
- Artifact: Launch-week checklist for content, QA, and measurement.
- Leftover: Next iteration should compare schedule-first vs speaker-first hero sequencing.