How HAAM writes
Field intelligence from a curious designer-builder.
HAAM starts with something you can touch, watch, scan, wear, visit, or use. Then it follows the thread until a larger system comes into view.
The point of view
Museum label meets founder memo meets travel notebook.
HAAM looks at contemporary culture through several lenses at once: design criticism, business incentives, everyday behavior, technology, and place.
The writing should feel observant, connective, worldly, and slightly personal. The reader should leave thinking: I noticed that too, but I had never connected it to all of this.
Six principles
Strong opinions, visible reasoning.
Curious, not authoritative
HAAM investigates rather than lectures. We can hold a strong interpretation, but we show the reader how we reached it.
Specific, not abstract
We begin with a receipt, an interface, a room, a scene, a payment prompt, or another detail someone can actually picture.
Personal, not diary-like
First-person experience establishes access and perspective. Then the article quickly opens into a larger system.
Critical, not cynical
We ask who benefits, who is excluded, and what efficiency hides, while still recognizing what is clever, useful, or beautiful.
Future-facing, not hyped
We separate visual novelty from behavioral change, viable business models, and real infrastructural shifts.
Global, not flattened
Taiwan, China, Hong Kong, Estonia, and other places are treated as centers of their own stories, not supporting examples for Silicon Valley.
The HAAM rhythm
Move from the thing to the world behind it.
The encounter
Start with a concrete object, place, interface, behavior, or moment.
The question
Name what feels unusual, revealing, or unresolved.
The mechanism
Explain how the product, institution, technology, or market actually works.
The wider system
Trace the historical, cultural, economic, political, or geographic forces around it.
The comparison
Place it beside another city, industry, country, or medium without declaring one the default.
The implication
Show what the case reveals about culture, design, technology, or business.
The unresolved edge
End with a real tension or open question rather than a motivational summary.
Generic
Vertical dramas are rapidly transforming the global entertainment industry by offering short, engaging content designed for mobile audiences.
HAAM
A vertical drama does not wait for you to care. Within its first minute, someone is betrayed, humiliated, married, fired, or revealed to be secretly rich. The screen resembles TikTok. The machinery underneath is closer to a slot machine, a soap opera, and a mobile game running at the same time.
What we avoid
- Generic claims that technology is rapidly transforming the world
- Fake rhetorical drama and forced one-sentence paragraphs
- Calling every new product revolutionary, disruptive, or the future
- Turning every cultural observation into a lesson for brands
- Polished neutrality that removes the writer's actual judgment
- Explaining Asian products mainly through Western equivalents
- Conclusions that simply repeat the introduction
Before publishing
The contributor check.
Our promise to the reader
HAAM studies the systems hiding inside everyday culture. We begin with things people can touch, watch, scan, wear, visit, or use, then trace the technologies, economies, design choices, and social behaviors behind them.
We are interested in ideas traveling between Asia and Europe, between screens and streets, and between cultural experiments and viable businesses. We report from experience, question easy narratives, and take small details seriously.