Understand
Map the product, users, data, constraints, organisational incentives, and failure points before deciding what to change.
- User and stakeholder research
- Product and service audits
- Analytics and evidence
- System and content mapping
HAAM / Product partner
Make complex products work.
HAAM takes responsibility for important digital products that have become difficult to use, operate, or trust. Research, strategy, interaction design, production implementation, and long-term stewardship stay connected instead of being handed between silos.
180+countries supported by one global platform
15+academic units coordinated in one system
62 → 99Lighthouse performance improvement
7+ yearsmaintaining products after launch
When to call HAAM
The interface is rarely the whole problem.
HAAM is useful when a product problem crosses the boundaries between design, technology, content, data, and organisational responsibility.
- 01
The product has become hard to understand
Features accumulated, ownership blurred, and customers now need explanations for things that should feel obvious.
- 02
The organisation is split across channels and systems
The website, service desk, internal tools, physical touchpoints, analytics, and operations no longer tell the same story.
- 03
A redesign alone will not fix it
The visible interface is only one layer. The real work crosses product decisions, content, technology, governance, and daily operations.
One connected practice
From diagnosis to a product that keeps working.
The work follows the life of the product, not the boundaries of a department or agency discipline.
Decide
Turn a complicated situation into a clear product direction, operating model, information structure, and sequence of decisions.
- Product strategy
- Service and interaction architecture
- Prioritisation and roadmaps
- Success measures
Make
Design the experience and carry it into production so the idea survives contact with content, code, accessibility, and real users.
- Interaction and interface design
- Prototypes and testing
- Production React and design systems
- Accessibility and performance
Keep working
Measure what happens after launch, repair weak points, document decisions, and keep the product useful as the organisation changes.
- Product ownership
- Continuous improvement
- Automation and integrations
- Documentation and governance
Selected outcomes
Institutional systems, not portfolio theatre.
The strongest proof is not a polished launch image. It is a system that remains understandable, maintainable, and useful under real organisational pressure.
Viirus Theatre
A faster, clearer theatre platform that connects performances, tickets, spaces, accessibility, privacy, and editorial work.
Lighthouse 62 → 99 ↗Estonian Academy of Arts
One institutional system for prospective students, departments, research, events, and a distributed publishing organisation.
15+ academic units ↗World Cleanup Day
A multilingual global product designed around participation, local variation, volunteer coordination, and organisational scale.
180+ countries ↗How the engagement works
One accountable owner. Four visible stages.
You always know what is being learned, what has been decided, what is being made, and what happens after launch.
Diagnose
Understand the users, product, organisation, evidence, constraints, and the real cost of leaving things as they are.
Decide
Define the intervention, responsibilities, measures, sequence, and boundaries before production expands the cost of ambiguity.
Make
Design, prototype, test, implement, and integrate the experience with the systems and people that must operate it.
Keep working
Measure, improve, document, and maintain the product so it survives changing teams, requirements, and technology.
Founder-led does not mean working alone.
Every engagement is led directly by Kris Haamer. When the work needs additional engineering, visual identity, content, security, or research capacity, HAAM assembles a small senior team around the problem. The client keeps one accountable product partner rather than coordinating a stack of disconnected suppliers.
Bring the complicated version
The product can become clear again.
Start with the thing that is broken, confusing, politically difficult, technically old, or falling between teams. HAAM will help turn it into a tractable product problem and a working plan.
Start a project ↗