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World Cleanup Day

A campaign website and digital touchpoint supporting World Cleanup Day, helping people understand the movement and take part in coordinated local actions.

Intent

Turn concern about waste into visible collective action and make participation feel achievable at a global scale.

Why

Built as part of the wider World Cleanup Day digital ecosystem, with a focus on communicating event participation and campaign momentum.

Reviewed June 20, 2026

Interaction design and product management

A current-state review of World Cleanup Day, separated into the experience decision and the product decision.

Interaction Design

Current assessment

The current official platform supports joining, organising, donating, finding activities, and adding events, but the portfolio does not identify the exact historical deliverable attributable to HAAM.

Next interaction-design decision

Link the precise original deliverable or preserve its screens and flows so current global-platform work is not incorrectly attributed.

Product Management

Product job

Mobilise individuals, organisations, governments, and local leaders into coordinated cleanup activity.

North-star metric

Verified waste removed or prevented, adjusted for participation quality and reporting confidence.

Next product-management decision

Connect recruitment, local event management, communication, evidence submission, and impact reporting into one measurable lifecycle.

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