End-to-End Product Delivery
Built and refined a delivery model covering user research, journey mapping, prototyping, frontend engineering, and post-launch analytics.
Curriculum Vitae
Kris Haamer
Founder, HAAM - Senior Web Developer, Product Designer, AI Web Consultant
Tallinn, Estonia / Taipei, Taiwan
Professional Summary
Senior web professional with more than 20 years of hands-on delivery across product strategy, UX, and engineering. Combines practical AI workflows with disciplined execution to deliver web experiences that are accessible, fast, and measurable. Works across startups, public-interest projects, and cultural organizations with a focus on clear outcomes for users and stakeholders.
Key Contributions for HR Review
AI + Sustainability Research Leadership
Led Green Filter research through expert interviews, focus groups, user testing, and a 700-student survey across 10 universities in Taiwan.
Cross-Cultural Digital Execution
Shipped websites and digital experiences across Europe, Asia, and Africa, balancing local context with globally understandable UX.
Accessibility and Performance Focus
Consistently improved accessibility, speed, and maintainability in production systems used by real audiences and partner teams.
Professional Experience
Founder - Haamer Ventures
Jul 2002 - Present
Tallinn, Estonia / Taipei, Taiwan
- Built and scaled digital services from early web development work into a long-term product and consulting practice.
- Lead strategy and implementation across UX, frontend engineering, analytics, and AI-assisted delivery workflows.
- Delivered multilingual web products for clients and cultural initiatives across Europe, Asia, and Africa.
Advisor - WiFi.ee (Estonian Wireless Movement)
Feb 2002 - Present
Tallinn, Estonia
- Contributed to strategy and business development goals for one of Estonia's early wireless internet initiatives.
- Started by building a Wi-Fi hotspot database and continued supporting digital growth over the long term.
Product Research Lead - Green Filter
2024 - Present
Taiwan
- Defined research operations for an AI sustainability finance companion focused on practical behavior change.
- Synthesized interview, focus group, and survey data into product requirements and roadmap decisions.
- Connected research findings to product experimentation and iterative feature releases.
Co-Founder - TEDxSaoTome
Dec 2012 - Present
Sao Tome and Principe
- Co-founded TEDxSaoTome to create a local platform for ideas exchange and public dialogue.
- Supported event framing, storytelling, and communication strategy around island connectivity and global participation.
Selected Work
Digitalization
WiFi.ee
Unified web + mobile eSIM platform that supports plan purchase and usage management.
View projectSustainability
Green Filter App
AI companion designed to support greener daily decisions in shopping and finance.
View projectBrand Platform
Ziran Taiwan
Accessible storytelling and product communication platform for a Taiwan-based brand.
View projectCulture & Social Impact
Elsa Figueira Campaign
Documentary campaign platform for domestic violence awareness in Sao Tome and Principe.
View projectCore Skills
Product & UX
- User research
- Journey mapping
- Prototyping
- Information architecture
- UX writing
Engineering
- JavaScript
- React
- Next.js
- Tailwind CSS
- API integration
- Performance optimization
AI & Data
- AI product discovery
- Prompt workflow design
- Experiment-driven iteration
- Analytics interpretation
Leadership
- Client communication
- Cross-functional delivery
- Cross-cultural facilitation
- Scope prioritization
Education
National Cheng Kung University
Master's Degree Studies
Sep 2019 - Jul 2025
Graduate study period completed in Taiwan.
Baltic Film, Media, Arts and Communication School
BA, Audiovisual Media
2007 - 2011
Hands-on audiovisual production across directing, producing, editing, and writing.
Universidade Lusofona de Humanidades e Tecnologias
BA Cinema, Video e Comunicacao Multimedia (Exchange)
2008 - 2009
Exchange studies in Lisbon focused on cinema and multimedia communication.
Universidade Lusofona de Humanidades e Tecnologias
MA Estudos Cinematograficos (Exchange)
2011 - 2012
Graduate-level exchange in film studies.
buildspace
Short Program
Aug 2023 - Sep 2023
Product-focused short learning sprint.
Tallinn Old Town College
High School
2005 - 2007
Languages
- Estonian - Native or bilingual proficiency
- English - Full professional proficiency
- Portuguese - Professional working proficiency
- Spanish - Professional working proficiency
- Chinese - Elementary proficiency
Hiring Context
Open to senior individual contributor and lead-level roles involving product strategy, web platform delivery, and AI-assisted workflows. Available for remote collaboration and hybrid arrangements across Europe and Asia.