Pärnu Art Week

Pärnu Art Week needed event communication that works under real deadlines. The digital experience prioritizes schedule clarity, fast content updates, and mobile-friendly navigation for visitors on the move. The result is a festival platform that supports both audience action and brand credibility.

Snapshot

• Category focus: Culture
• Primary value to visitors: fast understanding, clear next steps, and a stronger reason to engage.
• Commercial/organizational value: stronger trust, better conversion from interest to action, and a reusable content foundation.
• Core workstream: Brand storytelling and audience engagement
• Core workstream: Program/content communication and campaign support
• Core workstream: Conversion pathways for participation, attendance, or inquiries

Timeline highlights

• Strategy and message positioning aligned with audience intent.
• Core website structure and conversion pathways implemented.
• Launch and iterative optimization based on stakeholder feedback.
• Ongoing stewardship to sustain visibility and performance.

Scope summary

• Narrative-led UX and responsive web implementation
• Editorial structure for updates, launches, and announcements
• Performance and discoverability foundations for audience growth

Suggested angles

• How design and storytelling improve cultural audience conversion
• Building digital continuity for programs that never stand still
• Turning a project site into a long-term brand asset