A heritage website modernized for today’s visitors: clearer stories, easier planning, and stronger cultural trust online.
Make Estonia’s literary heritage feel accessible, relevant, and worth experiencing in person.
Development by Kris Haamer / HAAM. Graphic design and visual mockups by Anneli Kenk (files and updates shared in February-March 2017).
The Vargamäe website was built as a collaboration: I handled implementation/development, while the visual mockups and graphic design files were provided by graphic designer Anneli Kenk (shared in 2017 threads via Reelika).
Reviewed June 20, 2026
A current-state review of Vargamäe Museum, separated into the experience decision and the product decision.
The site supports practical visit planning across families, groups, schools, businesses, tickets, hours, directions, and accessibility. Its main weakness is abundance: closely related routes compete for attention.
Create a persistent “Plan your visit” hub combining hours, tickets, transport, food, access, and accessibility in one compact journey.
Convert interest in Tammsaare and Estonian literary heritage into visits, school programmes, group bookings, and venue use.
Completed visits and bookings, weighted by revenue and strategic educational value.
Manage individual tickets, school programmes, tour groups, and corporate bookings as separate funnels with their own conversion and capacity measures.
Explore selected screens and layouts from this project:
Vargamäe Museum needed a digital presence that respects historical depth while remaining easy to use. The site now presents literary heritage with clearer structure and practical visitor pathways. This creates a better first impression and supports sustained public engagement.
Optional Google Analytics and Microsoft Clarity measure content performance and usability. They load only if you allow them. Form values, email addresses, and chat messages are never included in analytics events.