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DATA-DRIVEN interaction DESIGN / Summer Season ’26

02 / Interaction

Make complex behaviour feel obvious.

HAAM shapes flows, states, and feedback so people can understand what is possible, what just happened, and what to do next.

An interaction flow moving across connected product statesA pointer moves through three interface states while feedback loops keep the path understandable.

How HAAM helps

Design the behaviour, not just the screens.

A good interface is a sequence of understandable consequences. We connect information architecture, interaction, accessibility, and implementation so the product feels coherent in use.

Shape the flow

We map intent, information, decisions, and handoffs to remove dead ends and make the shortest useful path visible.

A flow people can understand at a glance.

Prototype real behaviour

Clickable and coded prototypes test timing, hierarchy, feedback, and content before those decisions become expensive.

Confidence in how the product actually feels.

Design every state

Loading, errors, permissions, empty states, keyboard paths, and responsive behaviour receive the same care as the ideal journey.

A product that remains clear under pressure.

What you leave with

A product language that holds together.

You get interaction decisions that can be understood, tested, built, and extended without losing the thread.

Useful from day one

  • Journey and flow architecture
  • Interactive or coded prototypes
  • Accessible component behaviour
  • State and implementation specifications

Bring the hard part

Let’s make the next move clear.

Bring the uncertainty, the awkward workflow, or the product that needs proof before another round of effort.

Start a project ↗

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