A public stage for ideas from a country the world rarely sees.

Invitation

Make the event feel important without making it difficult to understand.

TEDxSãoTomé needed ceremony, energy, and a sense of occasion. The interface still had to answer practical questions immediately: what is happening, who is speaking, where is it, and when should people arrive?

• A strong event theme created the emotional entry point
• Speakers and performances made the programme tangible
• Date, venue, and schedule remained easy to verify

People

Put São Toméan voices before the event machinery.

The website was not only selling a ticket or publishing a timetable. It was presenting people, knowledge, and experiences from a country that is often absent from global cultural and technology narratives.

• Speaker stories became the bridge between local knowledge and global curiosity
• The programme mixed talks, performances, and conversation
• Partner visibility supported the event without taking over the main journey

Campaign reality

Design for short deadlines, changing details, and mobile attention.

Event websites live under pressure. Speaker details change, sponsor requirements arrive late, and most campaign traffic comes through social links on phones. The page used modular sections so the team could keep information current without rebuilding the whole experience.

• Reusable speaker, programme, and partner blocks
• A lightweight one-page structure for campaign traffic
• Clear visual hierarchy for bright-light, mobile viewing