HAAMHAAM
HAAM octopus mascot
返回專案

WiFi.ee

A connectivity platform for buying and managing eSIM data plans through the web at WiFi.ee, with companion mobile apps on iOS and Android for on-the-go access.

為什麼

Built as a unified travel-connectivity experience across web and mobile: browse and purchase plans online, then manage usage and top-ups directly inside the dedicated iOS and Android apps. iOS: https://apps.apple.com/tw/app/wifi-ee/id6756675672?l=en-GB | Android: https://play.google.com/store/apps/details?id=ee.wifiee.mobile&pli=1

esimconnectivitytelecomtravelmobile appwebsitedigital platformproduct
projects.swipeHintprojects.swipeHint
線上網站next.wifi.ee

看看本專案的部分頁面與版面：

螢幕截圖

Loading screenshots...

Case study

Project year: 2013—Present

WiFi.ee was created to make mobile data access simpler for people moving across borders. I developed and launched the first version of WiFi.ee in 2013, then continued evolving it into a unified web-and-app experience where users can purchase plans, monitor usage, and top up quickly from anywhere.

Snapshot

  • Site: Web platform connected with companion iOS and Android apps.
  • Condition: Users need immediate, low-friction connectivity while traveling.
  • Ritual: Compare plans, purchase data, activate service, and manage usage.
  • Material: Clear pricing, stable checkout, account management, and mobile reliability.

Timeline highlights

  • 2013: I developed and launched the first version of WiFi.ee.
  • Expansion phase: Added broader plan management and account flows for recurring use.
  • Mobile phase: Extended the experience with dedicated iOS and Android apps.
  • Current phase: Ongoing improvements to purchase, top-up, and usage-management flows.

Scope summary

  • Product focus: End-to-end plan discovery, purchase, and usage management.
  • UX focus: Reduce friction from first visit to active data connection.
  • Technical focus: Keep web and mobile journeys consistent across key actions.
  • Business focus: Support both first-time users and returning travelers.

Challenges

  • Balancing fast checkout with clear plan details for different traveler needs.
  • Keeping account and usage data understandable under time pressure.
  • Maintaining consistency between website and native app interactions.
  • Handling edge cases around activation timing and top-up behavior.

Opportunities

  • Add clearer onboarding cues for first-time eSIM users.
  • Expand trip-aware recommendations based on destination and duration.
  • Strengthen self-service support around activation troubleshooting.
  • Deepen analytics around conversion drop-off between plan selection and payment.

Suggested angles

  • Artifact: Product timeline from 2013 launch to current eSIM platform.
  • Artifact: Journey map for first-time traveler purchase and activation.
  • Artifact: Cross-platform UX patterns shared between web and apps.
  • Leftover: Future iteration can personalize plan selection with contextual guidance.