Website Analytics and Experimentation
Website Analytics and Experimentation for Smarter Product Decisions
I help teams instrument meaningful metrics, interpret behavior patterns, and run focused UX experiments that improve outcomes over time.
How I Help
- Define event models that reflect real user intent and product goals.
- Build practical dashboards for decision-making, not vanity metrics.
- Prioritize experiments based on impact, confidence, and implementation cost.
- Feed learnings back into design and roadmap decisions.
Featured Optimization Example
Viirus Theatre Optimization Demo
Clear optimization example from a live website relaunch: measurable performance, accessibility, and usability improvements.
- Lighthouse performance improved from 62 to 99 (mobile test setup).
- Largest Contentful Paint improved from 8.8s to 2.0s.
- Total Blocking Time improved from 130ms to 40ms.
- Accessibility and interaction upgrades were documented alongside performance changes.
Related Work
Green Filter App
Research and product framing work that connected user insight to feature prioritization and decision behavior.
WiFi.ee
Flow optimization opportunities across acquisition, activation, and retention touchpoints.
Green Filter Chrome Extension
Interaction experiments to learn which sustainability cues drive meaningful user action.
FAQ
Can you help if we already have analytics tools installed?
Yes. I can audit your current setup, clean up noisy tracking, and align instrumentation with product decisions.
Do you focus on business metrics or UX metrics?
Both. The strongest decisions connect user behavior quality with commercial outcomes.
How often should experimentation run?
Continuously in small focused cycles. The goal is a steady evidence loop, not occasional big rewrites.