Proof of work / 2002 → now
HAAM is the current name for a digital practice that traces back to 2002. Haamer Ventures OÜ came later, in 2008. This timeline keeps those facts separate and links the years to work that still exists.
Language matters
“20+ years of digital practice” is the accurate claim. The legal company has existed since 11 July 2008. Rather than blur the two, the timeline shows where the work starts, where public evidence survives, and when the company entered the register.
Browse all case studies ↗Selected evidence
Not every project is here. These are dated markers that make the span legible, from public Wi-Fi and film to cultural infrastructure, research, product systems, and AI.
2002 →
Public traces place WiFi.ee in 2002, alongside the start of the digital practice. The current WiFi.ee case study uses 2004 for the beginning of its public mission, so both dates stay visible rather than being collapsed into one cleaner story.
2004 →
The current HAAM case study dates WiFi.ee's public mission to 2004: a map and directory for secure public Wi-Fi in Estonia that is still being rebuilt and maintained today.
Evidence
11 July 2008
This is the clean legal milestone. The Estonian e-Business Register records Haamer Ventures OÜ, registry code 11516600, as registered on 11 July 2008.
2009–2014
Wê began in November 2009 as the documentary Tomé, then expanded through painting, writing workshops, field production, story experiments, and digital extensions.
Evidence
2013
Work such as Cindy Baptista connected visual identity, portfolio structure, expressive education, and a live web presence instead of treating design and implementation as separate handoffs.
Evidence
2017 →
The Estonian Academy of Arts, 100 Objects from Finland, and Life in Finland move the work toward multilingual publishing, public-service journeys, archives, governance, and systems that have to survive years of change.
2018–2021
World Cleanup Day brings global campaign traffic, multilingual onboarding, locally organised recruitment, live-event pressure, and infrastructure scale into one public product.
Evidence
2019–2025
Green Filter grows into six years of work around sustainable shopping, personal finance, mixed-methods research, trust, conversational AI, and cross-device interaction design in Taiwan.
Evidence
2021 →
Narva Art Residency extends the institutional thread through artist applications, public programmes, archives, education, multilingual content, and the ongoing work of keeping a cultural platform useful.
Evidence
2024 →
Viirus Theatre and Repsal Busholmen make calendars, tickets, capacity, languages, space information, booking requests, and coordinator work part of the same interaction problem.
Now
Current HAAM work combines research, product judgment, interaction design, implementation, APIs, automation, and AI agents. The tools changed again; the responsibility for making the whole thing understandable did not.
Continuity, not nostalgia
The useful part of twenty-plus years is not the number. It is seeing interfaces, platforms, organisations, and technologies change while the job stays recognisable: make a complex thing understandable enough to use and durable enough to keep working.
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